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Cloud marketplace procurement with strategic guidance

We balance marketplace access controls with procurement agility. Our expertise spans AWS, Microsoft, and Google Cloud Marketplace to deliver optimal routing recommendations for your organisation.

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Dynamic sourcing means finding the right procurement route at the right time.

We recommend whether direct vendor relationships, distribution partners, or marketplace platforms deliver the best outcomes for you. Our role combines vendor-independent expertise with operational insight on financial governance, commitment management, and cost optimisation. When marketplace is the right route, we ensure you maximise that investment.

Strategic Guidance

Our marketplace specialists work alongside your Account Manager to align commercial options with your wider cloud strategy. Their experience across AWS, Microsoft and Google Cloud Marketplace helps you compare routes and select the best procurement path.

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Streamlined Procurement

Balance marketplace access controls with procurement agility through approved routes and pre-approved vendors. Single point of contact replacing fragmented vendor management across hunderds of ISV relationships.

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Cost Advantage

Preferential ISV pricing through commercial leverage. Proactive spend mapping identifies optimisation opportunities before renewals arrive. Dynamic vendor onboarding matches your specific technology needs.

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Flexible Pathways

Multiple procurement routes and billing options tailored to your preferences. Maintain the option of direct cloud provider billing through Private Offers whilst accessing our negotiated pricing and commercial advantages.

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Cloud Burndown

Strategic commitment utilisation across AWS PPA, Microsoft Azure Consumption Commitment (MACC), and Google Cloud commitments. Proactive analysis routes eligible purchases through marketplace to avoid shortfall penalties.

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Why Softcat for Marketplace?

We are the #1 AWS EMEA Partner in 2025 with Premier Tier Services partnership and 112 accredited individuals.
We hold AWS Marketplace Skilled Consulting Partner designation.
Top global Microsoft marketplace partner and leading Azure Expert MSP partner
A leading UK Google Cloud Marketplace partner.

Understand how we can optimise your cloud procurement strategy across AWS, Microsoft, and Google Marketplace platforms.

Speak with our marketplace team