Marketing Enablement
Our partners benefit from our marketing team that ensures seamless collaboration.
Gold Vendor Framework Benefits Package
The Softcat Vendor Framework focuses on enhancing vendor experience, increasing ROI, streamlining processes, and ensuring strategic alignment and scalability.
Your tier is Gold
The Softcat Vendor Framework focuses on enhancing vendor experience, increasing ROI, streamlining processes, and ensuring strategic alignment and scalability.
It aims to provide our vendors with clear expectations, effective resources, and a collaborative environment to achieve mutual growth and success. This framework will deliver a consistent, proactive partnership experience that aligns with Softcat’s technology strategy and market demands.
Our benefits packages deliver Partner Management, Sustainability, Marketing & Vendor Engagement benefits to help you drive success and reach our joint goals.
If you need assistance with your vendor framework benefits package, please email your Alliances Manager.
Requirements for Gold tier
- Revenue Performance: £10m Qualified Revenue – 12m Rolling
- Softcat Technology Council Approval
- Enrolled Rebate Programme
- Marketing Development Funding
- Aligned Vendor Resource
- Deal Registration Programme
Please note: Revenue thresholds will increase by 20% from FY28, with this tier moving to £12m over a 12 month rolling period.
Gold Vendor Framework Benefits
Included
Not included
Subject to Softcat review
Hover over your tier for more information
Marketing Enablement Benefits
Benefits Type
Planning & Management
Internal Awareness & Presence
External Awareness & Presence
Benefits Activity
Marketing Resource
Marketing Planning
QBR Representation
Kick Off Sponsorship
Softcat Central Page
Sales Communication
Merchandise Sourcing
GTM Campaign Access
Softcat.com Presence
Events
Blogs & News Posts
Customer-Facing Content Creation
Softcat Social Posts
Bronze
Select
Brand Presence
Brand Presence
Silver
Standard
Brand Presence
Brand Presence
Gold
As a Gold Vendor, you will get a shared Partner Marketing contact to support you with all your marketing activity.
As a Gold Vendor, you will receive a marketing timeline attached to the GTM delivery plans as part of sponsorship opportunity invited to be a part of.
As a Gold Vendor, you will have the opportunity to be selected to sponsor our annual Kick Off
Standard
As a Gold Vendor, you will have access to creating a Softcat Central page via a template provided.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, sales communications may be included as a campaign activity.
As a Gold Vendor, you will have the opportunity to create co-branded merchandise when determined as required by Softcat.
As a Gold Vendor, you will be invited to participate in go-to-market activity when determined by Softcat's tech tower council.
As a Gold Vendor, you will have access to creating a Softcat Website page via a template provided.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, events may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, blogs & news posts may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, customer facing content may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, socials may be included as a campaign activity
Platinum
Premium
Sustainability Benefits
Benefits Type
Greenhouse
Nature Connect
Social/ Environmental
Benefits Activity
Product and solution promotion
Biodiversity supply chain partnership
Sponsored Events
Bronze
Silver
Gold
As a Gold vendor, you may have the opportunity to promote sustainable products and solutions, subject to approvals.
As a Gold vendor, you may have the opportunity to engage in biodiversity programmes, subject to approvals.
As a Gold vendor, you may have the opportunity to participate in wider social and environmental activities, subject to approvals.
Platinum
Vendor Engagement Benefits
Benefits Type
Office Access
Vendor Engagement
Technology and Services Enablement
Account Mapping
Benefit Activity
General Sales
Specialist Sales
Incentives
General Enablement
Specialist Enablement
Sponsorship
Access to Softcat Learning & Development programmes
Technical Certifications
Access to Softcat Account Mapping Services
Bronze
Silver
Gold
Office access is subject to booking in advance and availability. Any sales engagement and enablement activity must be pre-booked with the Vendor Engagement Team.
Office access is subject to booking in advance and availability. Any sales engagement and enablement activity must be pre-booked with the Vendor Engagement Team.
As a Gold Vendor, you may have the opportunity to be invited to run incentives with our sales team, when invited by our Technology Council.
As a Gold Vendor, you will have the opportunity to run enablement sessions for our general sales teams. This must be managed by our Vendor Engagement team.
As a Gold Vendor, you will have the opportunity to run enablement sessions for our specialist sales teams. This must be managed by our Vendor Engagement team.
As a Gold Vendor, you will have the opportunity to be invited to sponsorship events and activities, when invited by our Softcat teams.
As a Gold Vendor, you may have the opportunity to be picked to include your content in our Sales Development Programme (SDP) and Sales Accelerator Programme (SAP), reviewed and approved by our specialist team.
As a Gold Vendor, you will have the opportunity to leverage our tech team to get certified in subject to approvals from our Alliance Managers.
As a Gold Vendor, you will have access to our bespoke Softcat account mapping service with our Alliances team.
Bespoke
Platinum
Bespoke
Vendor Management Benefits
Benefits Type
Executive Sponsorship
Commercial Management
Commercial Planning
Benefit Activity
Senior Leadership Executive Sponsor
Extended Leadership Executive Sponsor
Alliance Manager Alignment
Product & Services Specialists Alignment
Vendor Engagement Alignment
Programme Management Alignment
Operational Alignment
Joint Business Plan
Quarterly Business Reviews
Bi-Annual Reviews
Annual Reviews
Bronze
Silver
Gold
As a Gold Vendor, you will receive ELT alignment to help drive your business.
As a Gold vendor you will have the option to invest in a shared multi-vendor Softcat Alliance Manager
Shared
As a Gold vendor you will have the option to invest in a shared multi-vendor Softcat Product and Services Executive.
Shared
As a Gold Vendor, you will have shared access to our Vendor Engagement team.
Shared
As a Gold Vendor, you will have shared access to our Programme management team.
Shared
As a Gold Vendor, you will have shared access to our Commercial Operations team.
Shared
As a Gold Vendor, you will receive a joint business plan facilitated by your Alliance manager.
As a Gold Vendor, you will receive quarterly business reviews facilitated and subject to review by our Alliance managers.
As a Gold Vendor, you will receive bi-annual reviews facilitated by your Alliance manager.
As a Gold Vendor, you will receive annual reviews facilitated by your Alliance manager.
Platinum
Dedicated
Dedicated
Priority
Priority
Priority
Marketing Enablement
Our marketing team support our partners with creating and delivering marketing plans to drive joint business objectives through various channels; with the aim of driving meaningful customer engagement, creating opportunity and maintaining integrity of the brand.
What’s included in your tier
- Softcat Kick Off sponsorship – Select package only
- Dedicated Vendor Page on Softcat.com
- Dedicated Vendor Page on Softcat Central
- Access to Sales Communication Channels – Subject to Softcat review
- Participation in co-delivered events – Subject to Softcat review
- Participation in Softcat.com Thought Leadership – Subject to Softcat review
- Presence on Softcat socials – Subject to Softcat review
- Participation in Relevant Go-To Market Campaigns
- Merchandise Sourcing through approved suppliers – Subject to Softcat review
- Co-created Customer Facing Content – Subject to Softcat review
- Partner Marketing Engagement – QBR presence
Sustainability
Our Sustainability team is responsible for developing and implementing strategies to reduce the environmental impact of our operations.
We work with various departments to embed sustainability into every area of Softcat, the supply chain, and our solutions; track our progress and ensure we are compliant with legislation while committing to our business being carbon net-zero across scopes 1,2 and operational scope 3 by 2030 and have a net-zero value circle by 2040.
Sustainability is a big opportunity for Softcat as a business and we can help educate our people and our customers on personal sustainability journeys too.
Our Sustainability team will assist with sponsorship opportunities for social and environmental initiatives.
What’s included in your tier
- Sponsorship opportunities for Social & Environmental initiatives
Vendor Engagement
At Softcat, our Sales organisation is committed to continually driving the best experience for our customers by providing them with unmatched knowledge, expertise, and guidance. Providing our Sales teams with the highest level of enablement around our core propositions is pivotal to this.
The Vendor Engagement and Sales Enablement teams were created to support, educate, and enable both Sales and our customers to understand the value of our solutions and services and to demonstrate the breadth and depth of portfolio and expertise that Softcat can offer. Our priority is to deliver exceptional enablement to our Sales teams, that empowers them to be confident and reputable when taking your technology and services messaging out to the market.
What’s included in your tier
- Office Access
- Sales Readiness Facilitation
- Vendor Engagement Opportunities
- Inclusion in Specialist Sales Accelerator Programme (SAP) – Subject to Softcat review
- Inclusion in Sales Development Programme – Subject to Softcat review
- Technical professionals' certification – Subject to Softcat review
- Access to Softcat mapping services
Vendor Management
Softcat has a dedicated team available to help you with any queries you may have.
What’s included in your tier
- Shared Alliance Management
- Shared Product & Services Specialists
- Shared Vendor Engagement Alignment
- Shared Programme Management
- Shared Operational Management
How our Commercial and Marketing teams can support you
Operations
Audit & Contract Management
Vendor Rebate Management
Vendor Income Management
Vendor Accreditation Management
Vendor Engagement
Vendor Activity planning and execution
Sales Readiness planning and facilitation
Creating meaningful Vendor to Sales connections
Programme Management
Strategic Investment Management
End Customer Funding Programme Management
Vendor Specialisations & Competency Management
Alliance Management
Joint Business Planning
Optimising relationships
Opportunity & performance management
Product & Services
Vendor Portfolio Expertise
Customer Facing Demonstrations
Opportunity Identification
Sales training and content contribution
Partner Marketing
Marketing Planning and Execution
Event and Sponsorship Opportunity Management
Management and execution of marketing activity within Softcat Go-to-Markets (GTM)
Thank you for being a valued partner with Softcat. We truly enjoy working with you and appreciate the collaboration and support you have provided. We trust that you will find our new vendor framework beneficial, as it has been designed with your needs in mind to enhance our mutual business endeavours. We look forward to continuing our successful partnership and achieving even greater milestones together.
David Francis
Alliances Director