Marketing Enablement
Our partners benefit from a dedicated marketing team that ensures seamless collaboration.
Gold Vendor Framework Benefits Package
The Softcat Vendor Framework focuses on enhancing vendor experience, increasing ROI, streamlining processes, and ensuring strategic alignment and scalability.
Your tier is Gold
The Softcat Vendor Framework focuses on enhancing vendor experience, increasing ROI, streamlining processes, and ensuring strategic alignment and scalability.
It aims to provide our vendors with clear expectations, effective resources, and a collaborative environment to achieve mutual growth and success. This framework will deliver a consistent, proactive partnership experience that aligns with Softcat’s technology strategy and market demands.
Our benefits packages deliver Partner Management, ESG, Marketing & Sales Enablement benefits to help you drive success and reach our joint goals.
If you need assistance with your vendor framework benefits package, please email your Alliances Manager.
Requirements for Gold tier
- Revenue Performance: £10m Qualified Revenue – 12m Rolling
- Softcat Technology Council Approval
- Enrolled Rebate Programme
- Marketing Development Funding
- Aligned Vendor Resource
- Deal Registration Programme
Gold Vendor Framework Benefits
Included
Not included
Subject to Softcat review
Hover over your tier for more information
Marketing Enablement Benefits
Benefits Type
Planning & Management
Internal Awareness & Presence
External Awareness & Presence
Benefits Activity
Marketing Resource
Marketing Planning
QBR Representation
Softcat Newsletter
Kick Off Sponsorship
Softcat Central Page
Sales Communication
Merchandise Sourcing
GTM Campaign Access
Softcat.com Presence
Events
Blogs & News Posts
Customer-Facing Content Creation
Softcat Social Posts
Bronze
Select
Brand Presence
Brand Presence
Silver
Standard
Brand Presence
Brand Presence
Gold
As a Gold Vendor, when invited by Softcat to participate in go-to-markets you will gain access to marketing allocated to the specific campaign.
As a Gold Vendor, you will receive a marketing timeline attached to the GTM delivery plans as part of sponsorship opportunity invited to be a part of.
As a Gold Vendor, you will receive updates from Softcat where business changes may have incurred or sponsorship opportunities become available.
As a Gold Vendor, you will have the opportunity to be selected to sponsor our annual Kick Off.
Standard
As a Gold Vendor, you will have access to creating a Softcat Central page via a template provided.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, sales communications may be included as a campaign activity.
As a Gold Vendor, you will have the opportunity to create co-branded merchandise when determined as required by Softcat.
As a Gold Vendor, you will be invited to participate in go-to-market activity when determined by Softcat's tech tower council.
As a Gold Vendor, you will have access to creating a Softcat Website page via a template provided.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, events may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, blogs & news posts may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, customer facing content may be included as a campaign activity.
As a Gold Vendor, when invited by Softcat to participate in go-to-markets, socials may be included as a campaign activity.
Platinum
Premium
ESG Benefits
Benefits Type
Environmental
Sustainability
Social
Benefits Activity
Sponsored Events
Sponsored Events
Sponsored Events
Bronze
Silver
Gold
As a Gold Vendor, Softcat will invite you to environmental sponsorship opportunities in line with our ESG strategy.
As a Gold Vendor, Softcat will invite you to sustainability sponsorship opportunities in line with our ESG strategy.
As a Gold Vendor, Softcat will invite you to social sponsorship opportunities in line with our ESG strategy.
Platinum
Sales Activation Benefits
Benefits Type
Office Access
Sales Enablement
Technology and Services Enablement
Incentives, Hospitality & Gifts
Account Mapping
Benefit Activity
General Sales
Specialist Sales
Sales Readiness
Specialist Sales Accelerator Programme
Sales Development Programme
Technical Certifications
UK & Abroad Trips
Office-Wide Based
Team Based
Individual Based
Access to Softcat Account Mapping Services
Bronze
Silver
Gold
Office access is subject to booking in advance and availability. Sales enablement activity must be pre-booked with the Commercial Enablement Team.
Office access is subject to booking in advance and availability. Sales enablement activity must be pre-booked with the Commercial Enablement Team.
As a Gold Vendor, you will have access to a Commercial Enablement executive to support with any sales enablement activity you want to carry out.
As a Gold Vendor, you will have the opportunity to be picked to include your content on our SAP programme subject to approvals from our specialist team.
As a Gold Vendor, you will have the opportunity to be picked to include your content on our SDP programme subject to approvals from our sales team.
As a Gold Vendor, you will have the opportunity to leverage our tech team to get certified in subject to approvals from our Alliance Managers.
As a Gold Vendor, you will have the opportunity to run UK and abroad trips subject to approvals from our Alliance Managers and Commercial Enablement Team.
As a Gold Vendor, you will have the opportunity to run office based incentives subject to approvals from our Alliance Managers and Commercial Enablement Team.
As a Gold Vendor, you will have the opportunity to run team based incentives subject to approvals from our Alliance Managers and Commercial Enablement Team.
As a Gold Vendor, you will have the opportunity to run individual based incentives subject to approvals from our Alliance Managers and Commercial Enablement Team.
As a Gold Vendor, you will have access to our bespoke Softcat account mapping service with our Alliances team.
Bespoke
Platinum
Bespoke
Vendor Management Benefits
Benefits Type
Executive Sponsorship
Commercial Management
Commercial Planning
Benefit Activity
Senior Leadership Executive Sponsor
Extended Leadership Executive Sponsor
Alliance Manager Alignment
Product & Services Specialists Alignment
Commercial Enablement Alignment
Programme Management Alignment
Operational Alignment
Joint Business Plan
Quarterly Business Reviews
Bi-Annual Reviews
Annual Reviews
Bronze
Silver
Gold
As a Gold Vendor, you will receive ELT alignment to help drive your business.
As a Gold vendor you will have the option to invest in a shared multi-vendor Softcat Alliance Manager.
Shared
As a Gold vendor you will have the option to invest in a shared multi-vendor Softcat Product and Services Executive.
Shared
As a Gold Vendor, you will have shared access to our Commercial Enablement team.
Shared
As a Gold Vendor, you will have shared access to our Programme management team.
Shared
As a Gold Vendor, you will have shared access to our Commercial Operations team.
Shared
As a Gold Vendor, you will receive a joint business plan facilitated by your Alliance manager.
As a Gold Vendor, you will receive quarterly business reviews facilitated and subject to review by our Alliance managers.
As a Gold Vendor, you will receive bi-annual reviews facilitated by your Alliance manager.
As a Gold Vendor, you will receive annual reviews facilitated by your Alliance manager.
Platinum
Dedicated
Dedicated
Priority
Priority
Priority
Marketing Enablement
Our marketing team is accountable for Softcat's brand and visual identity, ensuring the integrity of all internal and external brand touchpoints and ensuring that all Softcat teams can communicate their value to customers and stakeholders.
Our partners benefit from a dedicated marketing team that ensures seamless collaboration. We develop go-to-market strategies that align with our technology towers, ensuring that our partners are perfectly integrated into our GTMs.
What’s included in your tier
- Softcat Kick Off sponsorship – Select package only
- Sign up to Softcat’s Vendor Community Newsletter
- Dedicated Vendor Page on Softcat.com
- Dedicated Vendor Page on Softcat Central
- Access to Sales Communication Channels – Subject to Softcat review
- Participation in co-delivered events – Subject to Softcat review
- Participation in Softcat.com Thought Leadership – Subject to Softcat review
- Presence on Softcat socials – Subject to Softcat review
- Participation in Relevant Go-To Market Campaigns
- Merchandise Sourcing through approved suppliers – Subject to Softcat review
- Co-created Customer Facing Content – Subject to Softcat review
- Partner Marketing Engagement – QBR presence
ESG
Our ESG team is responsible for developing and implementing strategies to reduce the environmental impact of our operations.
We work with various departments to embed sustainability into every area of Softcat, the supply chain, and our solutions; track our progress and ensure we are compliant with legislation while committing to our business being carbon net-zero across scopes 1,2 and operational scope 3 by 2030 and have a net-zero value circle by 2040.
Sustainability is a big opportunity for Softcat as a business and we can help educate our people and our customers on personal sustainability journeys too.
Our ESG team will assist with sponsorship opportunities for social and environmental initiatives.
What’s included in your tier
- Sponsorship opportunities for Social & Environmental initiatives
Sales Activation
At Softcat, our Sales organisation is committed to continually driving the best experience for our customers by providing them with unmatched knowledge, expertise, and guidance. Providing our Sales teams with the highest level of enablement around our core propositions is pivotal to this.
The Commercial and Sales Enablement teams were created to support, educate, and enable both Sales and our customers to understand the value of our solutions and services and to demonstrate the breadth and depth of portfolio and expertise that Softcat can offer. Our priority is to deliver exceptional enablement to our Sales teams, that empowers them to be confident and reputable when taking your technology and services messaging out to the market.
What’s included in your tier
- Office Access
- Sales Readiness opportunities
- Inclusion in Specialist Sales Accelerator Programme (SAP) – Subject to Softcat review
- Inclusion in Sales Development Programme – Subject to Softcat review
- Technical professionals' certification – Subject to Softcat review
- Ability to host sales incentives, hospitality & offer gifts – Subject to Softcat review
- Access to Softcat mapping services
Vendor Management
Softcat has a dedicated team available to help you with any queries you may have.
You can use the email pot, and we will respond to your message within two business days.
What’s included in your tier
- Shared Alliance Management
- Shared Product & Services Specialists
- Shared Commercial Enablement Alignment
- Shared Programme Management
- Shared Operational Management
How our Commercial and Marketing teams can support you
Operations
Audit & Contract Management
Vendor Rebate Management
Vendor Income Management
Vendor Accreditation Management
Commercial Enablement
Sales Readiness Facilitation
Sales Incentive Execution & Management
Focus Day Management
Programme Management
Strategic Investment Management
End Customer Funding Programme Management
Vendor Specialisations & Competency Management
Alliance Management
Joint Business Planning
Optimising vendor relationships
Vendor performance management
Product & Services
Vendor Portfolio Expertise
Customer Facing Demonstrations
Opportunity Identification
Sales training and content contribution
Partner Marketing
Marketing Planning and Execution
Event and Sponsorship Opportunity Management
Management and execution of marketing activity within Softcat Go-to-Markets (GTM)
Thank you for being a valued partner with Softcat. We truly enjoy working with you and appreciate the collaboration and support you have provided. We trust that you will find our new vendor framework beneficial, as it has been designed with your needs in mind to enhance our mutual business endeavours. We look forward to continuing our successful partnership and achieving even greater milestones together.
David Francis
Alliances Director