The Softcat News Team
The micebook Awards celebrate creativity, innovation, and excellence across the events industry.
Representing Softcat on the night were Fiona Cooke, Marketing Director, and Laraine Taylor, Senior Events Manager, who proudly accepted the award on behalf of the team.
Reflecting on the win, Fiona shared:
“Kick Off is more than just an event - it’s a moment that unites our entire business. Winning this award is a testament to the passion, creativity, and collaboration that goes into making it happen. I’m incredibly proud of the team, especially our Marketing function, who work tirelessly all year round to bring this event to life. Their dedication behind the scenes is what makes Kick Off such a standout experience for everyone at Softcat.”
Kick Off 2024, held at NEC Birmingham, was the biggest and boldest yet, bringing together Softcat colleagues for a day of celebration, strategy, and connection. From main stage moments to breakout sessions and the unforgettable awards dinner, it was a true showcase of what makes Softcat special.
Congratulations to everyone involved, and here’s to making Kick Off 2025 even more spectacular!