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Softcat appoints Louise Fellows as Public Sector Director

Louise Fellows named Softcat Public Sector Director

Softcat news

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Softcat is delighted to announce the appointment of Louise Fellows as its Public Sector Director. Following Ant Cowen’s recent move to Sales Director, Louise will take over leadership of the public sector team from January 2021. She will be responsible for driving Softcat’s Public Sector business by continuing to attract the best talent whilst using her experience to grow new and existing customer relationships and segments with Softcat’s vendors and partners.

 Ant Cowen says “We are delighted to be welcoming Louise Fellows into the Softcat family. Louise brings with her a wealth of public sector knowledge and experience that will further enhance the business moving forward. Louise will be a fantastic asset to our team and will help us continue the strong sales, culture and success in public sector whilst bringing innovation and experience to the sales leadership team..”

 Louise Fellows adds “I am excited to be joining Softcat at a time when its public sector business is going from strength to strength and I am looking forward to helping develop, support and drive the future growth of the public sector division. Together we can evolve the business and work side by side with the Public Sector in order to develop more inclusive and informed communities right across the UK, which will help those in public services accelerate their digital transformation, master a software defined approach to business and IT, and transform cities and places for all citizens.

 Louise joins after spending two years as Director of Public Sector UK&I at Vmware and twelve years in strategic public sector roles at Telefonica and its subsidiary UK telecommunications branch, O2. Most recently as Director of Public Sector, Louise led the growth of VMware's public sector business and was instrumental in the organisation’s growth across all areas of the VMware portfolio delivering significant transformation services to many public sector organisations.

 With 25 years in the IT and Telecoms industries, Louise’s passion for digital transformation and her passion for leadership, talent development and growth of high performing teams underpins the ambitions she holds for her work with Softcat. As an advocate for building inclusive and informed communities, Louise will play a pivotal role in supporting Softcat, their partners and customers to transform cities, businesses and places, with technology at the heart.