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How company culture can thrive in the age of hybrid working

In this article, Rebecca Monk, HR Director at Softcat will discuss how to build, grow and sustain a strong company culture in the age of hybrid working and offer tips for employees in and out of the office to get the best out of this new approach.

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The COVID-19 pandemic has changed how millions of us experience work. 


One of the biggest changes has been the physical disconnect between employees and their places of work. And this has impacted company culture.


But as restrictions ease further, hybrid working is set to become the dominant model, allowing employees to work flexibly, splitting their time between the office and working remotely – a policy we’ve adopted at Softcat.


However, while this flexibility has many benefits for both employers and employees, it can make maintaining a strong and inclusive company culture more difficult than when everyone was under one roof. 


In this article, Rebecca Monk, HR Director at Softcat will discuss how to build, grow and sustain a strong company culture in the age of hybrid working and offer tips for employees in and out of the office to get the best out of this new approach.  

A strong foundation

-   Company culture is the foundation of every organisation and for it to be strong, employers must balance what the company needs with what their employees want.

-   Before COVID-19, as a people-first organisation, Softcat prided itself on having a unique company culture and still does. However, the ability to not just maintain the culture, but evolve it, hasn’t been easy amid a global pandemic with the introduction of remote and now hybrid working.

-   According to a recent study, 63 percent of UK adults say their company’s culture is one of the main reasons they have stayed in their jobs.

-   Exploring how to build company culture in a remote working world and how listening to, and identifying employees needs through a range of practices, is crucial for success.

The key elements

-   In order to thrive, employees need a sense of empowerment, effective and clear communication and strong management and leadership.

-   It’s now harder than ever to tie people into the culture when they’re not all in the same place, sometimes resulting in people psychologically checking out due to lack of confidence or engagement.

-   That’s why we must give everyone the same level of human interaction wherever they are.

-   Finding ways that employers can collaborate and communicate effectively to ensure no one feels left out is vital.

-   Combining HR practices with the right technology can help us on this hybrid working journey.

Setting an example

-   To stand out we need to focus on our employee experience. This in turn will lead to high employee engagement, which we believe directly links to our excellent customer satisfaction and overall company success.

-   Company culture is the output of the way the business operates and the values the leaders demonstrate. Leaders should share aspirational goals and communicate them effectively so that employees buy into these goals.

-   Going into this next phase of hybrid working, to maintain high employee engagement everyone must feel included.

Organisational cultural evolvement

-   To sustain a strong company culture, we need to adapt our acceptance and tolerance of everyone’s circumstances. Hybrid working will test our inclusivity by requiring us to show more understanding and empathy.

-   Trust becomes the default position to help people thrive. Employees have shown that despite remote working, productivity can be just as high, and in many cases, higher.