AWS Marketplace

AWS Marketplace is a digital, curated catalogue hosted by AWS. It offers fast, easy access to thousands of pre-configured software products that can be launched in just a few clicks. With over 5,000 Independent Software Vendors (ISVs) participating, AWS Marketplace provides access to more than 20,000 public listings across 70 categories, covering a wide range of needs from infrastructure and security to data analytics and machine learning.

AWS Marketplace simplifies software licensing and procurement with flexible pricing options and multiple deployment methods. This allows you to meet your budgetary needs and pay only for what you use in flexible contract models or pay-as-you-go. AWS Marketplace also offers volume discounts with longer commitments and consolidated services or fixed-term options. In essence, it really pushes simplicity and flexibility with procurement and payment options.

The Marketplace provides the opportunity for a very seamless and secure deployment. It enables you to deploy instantaneously, anywhere in the world, whilst also providing scalability options, allowing you to stretch or shrink your environment as needed. Additionally, it offers integrated billing that provides a simple and unified dashboard where all costs are presented. The Marketplace is designed to prioritise simplicity and ease for organisations across all aspects of its platform while remaining flexible enough to meet individual needs.

Softcat & AWS Marketplace (CPPO)

As a Consulting Partner with AWS Marketplace, Softcat is part of the Consulting Partner Private Offer Program (CPPO). This means organisations can purchase software solutions in AWS Marketplace directly from Softcat and leverage our discounts. We're the #1 Marketplace Partner in the UK, with over 40 employees accredited with AWS Marketplace Training Academy and multiple Marketplace Specialists dedicated to driving new marketplace business. Our extensive knowledge in Marketplace has won us a Marketplace Skilled Consulting Badge. We have maintained consistently high performance in AWS, and our investment in Marketplace continues to prove to be a great choice.

Softcat’s AWS Marketplace Goal

Leverage our market-leading CPPO discounts, extensive expertise in the cloud marketplace, expedited procurement cycles, and streamlined workload management to enhance your efficiency and savings. Our goal is to support you in managing the more complex parts of the job while ensuring you still have full oversight and control over the overall process. We’re here to provide expertise, streamline your process and enhance the overall cloud marketplace experience.

Softcat will guide you through the AWS Marketplace purchase process with dedicated specialists who ensure you maximize value and avoid any oversights. We can support the negotiations of your customised terms and conditions and commercials, while reducing workload through operational efficiency, acting as your intermediary.

AWS Marketplace & Your Private Pricing Agreement (PPA) with Softcat

Softcat offers end-to-end AWS Marketplace support in conjunction with your PPA. This includes strategic PPA integration, CPPO ISV collaboration,  onboarding, and risk mitigation strategies.

Wider AWS Marketplace Benefits with Softcat’s Support and Guidance Include:

• Flexible pricing models at 0% interest (subject to ISV discretion)
• Easy and Secure Deployment
• Single, consolidated bill
• Reduced procurement/sales cycle (up to 50% quicker)
• Infrastructure Credit Promotions (Softcat and ISV specific, subject to approval)
• PPA drawdown

Independent Software Vendors (ISV) Discounts

Thanks to our accreditations and partnerships with ISVs, we can provide substantial discounts on software products. We can also leverage these relationships to unlock incentives with certain ISVs, which opens more significant discounts for organisations that they could not get through any other channel.

Private Pricing Agreement (PPA) Burndown

AWS Marketplace also allows organisations to burn down their PPA commit, which is a great benefit and a huge factor in why enterprise organisations are using AWS Marketplace as their main procurement route. For organisations who signed their PPA agreement before 1st April 2022, 50% of all Marketplace purchases can be applied towards fulfilling this commitment, thereby unlocking additional discounts. Post-April 2022, organisations can burn down 100% of their PPA commit with AWS Marketplace purchases, although capped at 25% of the total PPA.

By partnering with Softcat, we can support you in utilising your marketplace purchases in the best and most cost-effective way possible, to ensure you meet your commitment.

Summary

Softcat is one of the leading AWS Marketplace Resellers in the UK & EMEA. Our combined knowledge and expertise in partnership with AWS and ISVs allow us to support organisations in their cloud transformation journeys, whilst simplifying their procurement routes with significant discounts.

If you would benefit from learning more, please do not hesitate to reach out to us at aws@softcat.com, and one of our specialists will be delighted to support you with your queries.

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