Sales career paths
Begin your career with structured training and support, gaining valuable experience across sectors. As you grow, a range of progression paths will open up, from specialist roles to leadership opportunities.
Follow a structured progression path in account management or leadership in the following ways:

Sales Executive
You will likely join the team as a Sales Exec. In your first 12 months, you will enjoy comprehensive training and build your confidence working with customers in either the Commercial or Public sector.
- Account Executive (SDP)
- Account Executive
- Account Manager
- Senior Account Manager
- Client Director
- Senior Client Director
Sales Specialist
Despite the job title, you don’t need to be an IT specialist or tech expert to join the teams providing solutions in areas such as Networking and Security etc. Over 6 months, you’ll receive all the training you need to become a specialist.
- Executive
- Advisor
- Senior Advisor
- Consultant
Sales Support
Sales Support is a crucial part of Softcat’s sales process, working closely with Account Managers and Specialists to ensure smooth, tailored customer experiences across various sectors.
- Sales Support Executive
- Dedicated Sales Support
- Internal Account Manager
- Internal Client Manager
Path to management
After demonstrating strong performance, there is opportunity to progress into a Sales Management role. Alternatively, you could specialise in a specific technology or switch client sectors.
- SDP Manager / Solutions Development Deputy
- Deputy Team Leader
- Team Leader
- Senior Team Leader
- Sales Manager

See our latest sales roles
Learning and development
Whether you’re a recent graduate or have sales experience in another industry, you’ll join one of our development programmes designed to boost competence and confidence in our sales roles.
Sales Development Programme (SDP)
Begin your career with structured training and support, gaining valuable experience across sectors. As you grow, a range of progression paths will open up, from specialist roles to leadership opportunities.
Specialist Acceleration Programme (SAP)
For our NetSec, DCC, and Workspace & Services specialists, we offer a similar 6-12 month programme to help you understand customer needs for specific technologies and build your expertise for a successful specialist sales career with Softcat.
Elevate
Elevate goes beyond basic sales training, challenging you to continue developing your skills. With a tailored programme for each level of the sales progression pathway, you'll gain the skills and knowledge needed for long-term success.
Sales Support Development Programme (SSDP)
As a Sales Support Executive, you'll begin with a comprehensive onboarding and continue a 12-month learning journey through SSDP. You will develop your sales skills, operational efficiency, and technical understanding to deliver customer excellence from day one.

