The evolution of AI PCs and the changing device market | Softcat
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The evolution of AI PCs and the changing device market

How are AI and Intel hardware reshaping personal computing?
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Keanu Wood

End User Deputy Team Leader

In recent years, personal computing has undergone a significant transformation, driven by advancements in Artificial Intelligence (AI) and the introduction of powerful new hardware. At the forefront of this evolution are AI PCs – smart, adaptive devices designed to boost productivity, creativity and security. Significant contributors to the shift are Windows 11-based PCs, powered by Intel® Core™ Ultra Processors, which are redefining the device market and reshaping the way we interact with our computers. 

The rise of AI PCs 

AI PCs integrate AI into the hardware and software to create a seamless computing experience. Windows 11, with its modern user interface and enhanced productivity features, serves as the perfect platform for these AI-driven devices. The emergence of Copilot+ PCs, equipped with a central processing unit (CPU), graphics processing unit (GPU) and an advanced neural processing unit (NPU), exemplifies this significant leap forward. 

Copilot+ PCs are designed to process AI tasks at the hardware level, offering unparalleled performance and efficiency. With NPUs capable of performing over 40 trillion operations per second (TOPS), these devices handle complex AI workloads locally, reducing the reliance on cloud-based processing and improving overall system responsiveness. This shift towards edge computing is crucial as more companies embrace AI, generative AI and large language models (LLMs). 

Intel's role in the AI PC revolution 

Intel is at the forefront of this revolution, providing the necessary hardware to power these next-generation AI PCs. The latest  Intel® Core™ Ultra processors (series 2) offer robust performance and support for AI-driven applications. These processors are designed to work seamlessly with Windows 11, ensuring compatibility and optimal performance for users. 

Battery life benefits  

Intel's AI PCs are designed to deliver powerful performance while maintaining energy efficiency. NPUs handle intensive AI tasks efficiently, reducing power consumption and extending battery duration - particularly important for mobile devices. By minimising cloud reliance, these systems conserve energy while enhancing speed. 

Security benefits 

Security is another significant advantage of Intel's AI PCs. The advanced AI capabilities can detect and respond to suspicious activities in real-time, proactively protecting users. Processing AI tasks locally means that sensitive data can be analysed and protected without being transmitted to external servers, reducing the risk of data breaches. Intel's processors also support hardware-based security features, such as secure boot and encryption. 

Market changes and opportunities 

The introduction of AI PCs and the advancements in Intel-based devices are driving significant changes in the device market. Organisations and consumers alike are recognising the benefits of AI-driven computing, leading to increased demand. According to Canalys, 23% of PCs shipped in Q4 of 2024 were AI-capable, with this share predicted to ramp up quickly to 60% by 2027. This growing demand is also influencing the strategies of major PC manufacturers. Companies like Dell, HP, Lenovo and Microsoft Surface are all introducing new AI-enabled devices, showcasing the capabilities of Intel processors and Windows 11. These devices are not only enhancing productivity and security but also providing new opportunities for businesses to innovate and grow. 

Future trends in AI PCs 

Several key trends are expected to shape the future of AI PCs:  

  • Smarter everyday computing: Expect AI PCs to offer sophisticated features such as real-time language translation, enhanced security measures and personalised user experiences. 

  • Expansion of edge computing: More tasks will be handled locally enabling faster and more efficient AI processing, making AI PCs even more powerful and responsive. 

  • AI-assisted software tools: These will broaden the capabilities of AI PCs, simplifying the creation of customised AI models and enabling more users to create custom models and applications. 

  • Integration into smart homes and cities: AI PCs will play an increasingly crucial role in managing and optimising our daily lives, from home automation to urban planning, creating new opportunities for businesses and consumers. 

Who benefits from Copilot+ AI PCs? 

Intel's Copilot+ AI PCs are designed to enhance productivity and efficiency across industries. Key roles that will benefit significantly include: 

  • Data scientists and analysts: Powerful NPUs can handle demanding tasks efficiently, allowing for faster data processing, analysis and insight generation.  

  • Software developers: AI capabilities streamline coding and debugging, with AI-assisted tools automating repetitive tasks, identifying errors and suggesting improvements. 

  • Creative professionals: Real-time rendering, image recognition and automated editing can significantly speed up workflows and improve output quality. 

  • Executives and managers: AI-driven analytics and reporting tools provide valuable insights, supporting improved decision-making and strategic planning. 

  • Customer service representatives: AI-driven tools improve the efficiency and effectiveness of customer support with real-time language translation, sentiment analysis and automated response generation. 

  • Sales and marketing professionals: AI optimises campaigns and strategies, analysing market trends, customer behaviour and campaign performance, providing valuable insights to target the right audience and maximise ROI. 

  • Healthcare professionals: Medical image analysis, predictive analytics and automated documentation improve the accuracy and efficiency of healthcare delivery. 

The future of personal and professional computing 

The evolution of AI PCs and the advancements in Intel-based devices are reshaping the personal computing landscape. With Windows 11 as the foundation, these AI-driven devices are set to revolutionise the way we work and interact with technology. As the device market continues to evolve, the integration of AI and powerful hardware will play a pivotal role in driving innovation and meeting the demands of modern users. 

As AI becomes more deeply integrated into our lives, it will be exciting to see how AI PCs and Intel-based devices continue to transform the computing experience, offering new possibilities and opportunities for both organisations and consumers. 

To learn more about how AI PCs can transform your business operations, reach out to your account manager.