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AWS Summit 2024 – key highlights and takeaways

Softcat attended the AWS Summit on Wednesday 24 April. Here are the key points and takeaways from the summit.

Data centre and private cloud Cloud

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Lloyd seal

Lloyd Seal

AWS Solutions Executive

On Wednesday 24 April, Softcat attended the AWS Summit London 2024. The AWS Summit is part of a series of global events hosted by Amazon Web Services (AWS), and these summits serve as platforms for AWS to connect with customers, partners, developers, and cloud computing enthusiasts. The Softcat Cloud Alliances Team was on the stand all day, talking to our existing customers, partners and other summit attendees about our AWS and cloud priorities.

Our Softcat team also attended the AWS Partner Summit the previous day, to engage in discussion with the AWS channel community and learn about AWS’ strategy to grow, and improve customer experience, with partners like Softcat.

We were also able to catch some of the key-notes and technology talks throughout the day. In one of the talks, Softcat was identified as an AWS Marketplace partner of choice, through our collaboration with EVRi on Marketplace Procurement! There were also engaging talks throughout the day from AWS users including Natwest, Just Eat and Arup.

Highlights on the day

If you weren’t able to attend, we’ve crunched the content of the AWS Summit London and Partner Summit into some highlights and key takeaways below:

  1. Advancements in AI and machine learning: the summit showcased the latest developments in AI and machine learning technologies on the AWS platform. Attendees gained insights into how businesses are leveraging AI to drive innovation, improve customer experiences, and streamline operations. From automated decision-making to predictive analytics, AWS demonstrated the power of AI-driven solutions for various industries.
  2. Focus on sustainability and environmental responsibility: a notable theme of the summit was AWS' commitment to sustainability and environmental responsibility. Presentations highlighted the company's efforts to reduce its carbon footprint, optimise energy usage, and promote eco-friendly practices across its global infrastructure. Attendees learned about sustainable cloud computing initiatives and how AWS is partnering with organisations to address climate change challenges.
  3. Enhanced security and compliance: security and compliance remained paramount at the AWS Summit London 2024. Attendees explored the latest advancements in cloud security, including threat detection, encryption, and compliance automation tools. AWS emphasised its dedication to providing robust security features to protect customer data and ensure regulatory compliance in an evolving threat landscape. Discussions also covered best practices for securing cloud environments and mitigating cybersecurity risks.

Key takeaways

- AWS is building and advancing new GenAI services very quickly, presenting a challenge and an opportunity for AWS users to make the most of this technology in their organisations.

- The availability and accessibility of GenAI models in AWS gives customers more and more reasons to go to cloud for their GenAI requirements.

- Organisations have a challenge with data strategy and data cleanliness, which can be tackled by focusing on small quantities of data for limited use-cases initially, and making use of AWS data management tooling.

- Both AWS and partners are seeing a lots of POC (proof of concept) workloads, but there is still a challenge to get customers into production with their AWS solutions.

Overall, the AWS Summit London 2024 provided attendees with valuable insights into cutting-edge technologies, sustainability initiatives, and security strategies on the AWS platform, empowering organisations to innovate, grow, and operate responsibly in the digital age.

We're keen to discuss how Softcat can support your organisation with getting time back, minimising technical debt and reducing cloud waste during your cloud journey. If you’re having specific conversations around the cost of your cloud use, then please get in touch with your Account Manager or contact our Sales team.