The Softcat News Team
This title celebrates the incredible work our teams have delivered over the past 12 months in partnership with the Cisco SMB team. Through a series of strategic initiatives, we’ve demonstrated our commitment to the SMB segment, driving strong financial performance for both Softcat and Cisco in FY25.
Representing Softcat at the ceremony were Adam Fraser, David Francis, and Ben Baines, who accepted the award on behalf of the entire team. This achievement reflects the dedication, collaboration, and innovation across our business.
The team is delighted to receive this recognition, with special acknowledgement from our Chief Commercial Officer, Richard Wynn Griffith, and Alliances Director, Dave Francis. Both emphasised the significance of this win and extended their congratulations and thanks to all the teams involved.
“I am thrilled to share that Softcat has been honoured as Cisco's Global SMB and Mid-Market Partner of the Year. This accolade is a testament to our unwavering dedication, shared goals, and outstanding accomplishments in our collaboration with Cisco. This recognition not only honours our past achievements but also fuels our vision for further growth as we continue to strengthen and expand our partnership internationally”. - Dave Francis, Softcat Alliances Director"
Big thanks to the Global Cisco team…
- Britney Bartlett - Cisco Sales and Marketing Executive
- Jose van Dijk - Cisco EMEA Partner Sales and Routes to Market
- Kunal Kaul - Managing Director, Small and Medium Enterprise EMEA at Cisco
- Aine Rogers - Managing Director, Small and Medium Enterprise UK&I at Cisco
- Joachim Mason - Managing Director, Partner Sales Cisco UK&I
- Jake Roberts - Cisco Partner Lead
"Softcat's recognition as Cisco's Global SMB and Mid-Market Partner of the Year is a testament to the strength of our collaboration and their relentless focus on delivering exceptional value to customers. We look forward to achieving even more together." Jose van Dijk, VP, EMEA Partner Sales and Routes to Market"
We look forward to continuing our journey of excellence and transformation, providing our customers with the best solutions and services.