The Softcat News Team
Today, we’re excited to reveal a glimpse of our brand refresh, an evolution that’s designed to reflect the strength of our culture but also our commitment to growth, flexibility, and customer-centric solutions.
Fiona Cooke, Marketing Director at Softcat, said: “We carried out extensive research and work to create our new look, consulting with customers, partners and our own staff. Our objective was to create a brand that could better reflect Softcat; a flexible brand to be proud of that expresses our values, calibre and depth of spirit. This brand refresh sets us up for our next phase of growth and is fit for a global presence.”
First to show off the new brand logo and colours was our Birmingham office which has just moved to a new location at the Billiards Building in Edmund Street, Birmingham.
The brand refresh comes at a pivotal time for Softcat, as we continue to expand our market presence and diversify service offerings. With the IT landscape constantly evolving, Softcat's new brand identity positions it to meet the challenges of tomorrow while staying true to its core values of excellence, collaboration, and innovation.
Graham Charlton, CEO, said: "While the brand refresh marks an exciting new chapter for Softcat, the company's core mission remains unchanged. We continue to prioritise building strong relationships with customers and partners, delivering innovative solutions, and fostering a culture of excellence and inclusivity."