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Softcat Cookie Policy

Our site, just as many others do, uses cookies, not the delicious chocolate kind, but inedible cookie files. These cookies are tiny little files that help us improve our website to help you have a better web experience. This provides us with ways to improve and customise your web experience, but you can control them

This page contains information on what 'cookies' are, the cookies used by Softcat's website, how to switch cookies off in your browser, how to specifically switch off advertising cookies, and some useful links for further reading on the subject. If it does not provide the information you are looking for, or you have any further cookie-related questions regarding their use on the Softcat website, please get in touch below.

We use cookies in accordance with our Privacy Policy.

What is a cookie?

A cookie is a small text file that is entered into the memory of your web browser on your computer, laptop, mobile etc., by a website, allowing the website to store information on your machine and later retrieve it. It is used to differentiate you from other users accessing our site. All cookie information is encrypted.

What do we use cookies for?

We use cookies to ensure that we give you the best experience on our website, for website statistics, to help us improve the user experience, and we may use them for remarketing.

What type of cookies do we use?

The types of cookies that the Softcat website may generate are:

Advertising cookies

These cookies give us an insight into an advert - whether you’ve seen a particular advert, a type of advert, and how long it has been since you’ve seen it.

We may also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit the Softcat website. We may then use this information to target our advertising.

User experience cookies

We use the following software to enhance your user experience:

  • Google Tag Manager

Site Analytics cookies

Every time someone visits our website, software provided by another organisation generates an 'anonymous analytics cookie'.

These cookies can tell us whether you have visited the site before. Your browser will tell us if you have these cookies and, if you don't, we generate new ones.

This allows us to track how many individual users we have, and how often they visit the site. We use them to gather statistics; for example, the number of visits to a page. If you are logged in, we will also know the details you provided for this, such as your username and email address.

We use the following software to set Site Analytics cookies:

  • Google Analytics & Tag Manager
  • Google Analytics Audiences 

Other third party Cookies

On some pages of our website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customise the application for you.

Because of how cookies work, our website cannot access these cookies, nor can the other organisation access the data in cookies we use on our website.

For example, when you share an article using a social-media sharing button, respond to a job advertisement or register for an event on Softcat’s website, the platform that has created the tool may record that you have done this.

What kind of information do we collect with cookies?

When you visit our website and cookies are switched on, we may collect information, including but not limited to: your internet protocol (IP) address, your login information, time zone settings, operating system and platform, information about your visits, including the URL you came from, your country/region, the search terms you used on our website, pages you viewed or searched, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers), and the methods used to browse away from the page.

Full list of cookies

Name Origin  Summary
AnalyticsSyncHistory LinkedIn Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
UserMatchHistory LinkedIn LinkedIn Ads ID syncing
li_gc LinkedIn Used to store consent of guests regarding the use of cookies for non-essential purposes
lang LinkedIn To store language settings for Linked in
c Convertize This is for convertize login, authentication or analytics (A/B testing)
io.convertize.participation Convertize This is for convertize login, authentication or analytics (A/B testing)
_gat_UA-8738819-1 Google Analytics This is created by Google for analytical purposes
li_sugr LinkedIn Used to make a probabilistic match of a user's identity outside the Designated Countries
io.convertize.collected Convertize This is for convertize login, authentication or analytics
_hjIncludedInSessionSample Hotjar This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.


Hotjar This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.
_gid Google Analytics To store the Google analytics ID
lang LinkedIn To store language settings for Linked in ads
bcookie LinkedIn Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform
driftt_aid Drift Used by Drift for login, authentication
_hjid Hotjar Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_gcl_au Google Analytics This is created by Google for analytical purposes
_hjSession_1107498 Hotjar A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.
lidc LinkedIn An ID storage for Linked in (To facilitate data center selection)
osano_consentmanager Osano To save osano preferences
_hjShownFeedbackMessage Hotjar Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.
osano_consentmanager_uuid Osano Osano ID storage for this session
drift_campaign_refresh Drift Drift ID storage for this session
_hjSessionUser_1107498 Hotjar Hotjar user ID storage for this session


Hotjar This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_ga Google Analytics This is created by Google for analytical purposes

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a website. However, this may affect your experience and lower the quality of it if you turn these off.

All modern browsers allow you to change your cookie settings. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS.

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site.

You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initative.

They have provided a site where you can control all third-party online advertising. Please note that there are many more networks listed on this site than those that we use at Softcat.

Useful links

Here are some general guides on all things cookies and how they’re used on the internet:

The IAB has provided the following website to give information specifically about privacy issues around Internet advertising: Your Online Choices site.

For legal information that’s focused on privacy issues, you may find this links useful: The Information Commissioner’s Office.

If you would like to contact us about cookies please send us a message