Customers :: Softcat
Skip to main content

FAQs

Softcat customers

RAM Shortage Web hero CR v1 RAM Shortage Web hero CR v1

Strategic Rationale 


Why is Softcat making this acquisition? 

Our customers have increasingly asked us to support their technology requirements outside the UK and Ireland, particularly in the US. 

We have been developing this capability organically for several years. GDT allows us to accelerate that strategy materially by adding meaningful US scale, established customer relationships and technical capability. 

It also creates additional opportunities for both organisations to grow in their respective markets. This is therefore execution of an existing strategy from a position of strength, not a change of strategic direction. 

What are we ultimately trying to build? 

Our destination is three reinforcing sources of strength: 

  1. A stronger Softcat UKI, with greater capability to support customers internationally while continuing to invest in its existing markets
  2. A scaled and broader US business, combining GDT's existing strengths with access over time to more of Softcat's vendor, service and commercial capabilities 
  3. A differentiated international technology infrastructure proposition that can support customers across markets while retaining strong local leadership and customer focus

The ambition is not to centralise activity into a single global operating company. It is to build a group that is locally excellent and increasingly globally capable. 

Why is international capability important to UKI customers? 

Many Softcat customers increasingly operate, buy technology and deploy infrastructure across multiple countries. They have been asking us for many years to support more of those requirements internationally, with the strongest demand outside UKI being in the US. 

International capability is therefore becoming part of the proposition our UKI customers require from us. Investing internationally strengthens our UKI proposition rather than reducing our commitment to the UK and Ireland. 

Why GDT specifically? 

GDT is a mature and highly regarded US technology business with coast-to-coast reach, an established enterprise customer base and deep data centre and networking capabilities. 

It also brings strong vendor relationships, an established technology services, engineering and business operations platform in Bangalore, and an experienced management team. 

Just as importantly, we see strong alignment between the organisations in the way they think about people, customers, teamwork and growth. 

What makes this combination particularly compelling? 

The strength of the combination does not depend on any one feature. What makes it unusual is that several favourable attributes come together at the same time: 

  1. Strong cultural and leadership alignment
  2. Complementary geographic reach
  3. Complementary technical and vendor capabilities 
  4. Meaningful scale from day one 
  5. Very limited customer, geographic and operational overlap
  6. A value-creation case based on growth rather than cost take-out 

That combination allows us to add strategically meaningful scale and capability while preserving the strengths and momentum of two already successful businesses. 

Why now? 

We have been clear for several years about our ambition to develop greater capability and scale in the US in response to growing customer demand. 

We have considered potential opportunities against a carefully developed set of criteria and have been prepared to wait until we found a business we believed met them. GDT is the culmination of that work. 

Softcat is also taking this step from a position of strength, with significant opportunity still available in our existing markets and continued investment in the UKI business. 

Is this a change in Softcat's strategy? 

No. This is execution of our previously communicated strategy. 

It builds on the organic investment we have already been making in the US and our broader international capabilities. 

What does GDT bring that Softcat does not already have? 

GDT brings: 

  1. Meaningful coast-to-coast US scale 
  2. An established US enterprise customer base 
  3. Deep data centre and networking capability 
  4. Strong Cisco, NetApp, Nvidia and other vendor positions
  5. Closer proximity to major US technology vendor leadership
  6. An established technology services, engineering and business operations platform in Bangalore

What does Softcat bring to GDT? 

Softcat brings: 

  1. Materially broader technology and vendor coverage 
  2. A broader additional services proposition
  3. Deep global vendor relationships
  4. A proven commercial model for profitable growth 
  5. Significant UKI scale
  6. Wider international delivery capability 
  7. A long-term investment mindset

The objective is to help GDT broaden its proposition while also making GDT's capabilities available to more Softcat customers over time. 

Why acquire rather than continue to build organically? 

We have been building our international capabilities organically and will continue to do so. 

However, the organic route alone would take materially longer to create the scale, customer relationships, technical capability, vendor standing and talent platform that GDT already has. 

The acquisition therefore accelerates execution of an existing strategy rather than replacing organic investment. 

How confident are you that the cultures fit? 

We are very confident that there is strong alignment in ethos. 

We have spent significant time with the GDT leadership team, had exposure to the broader organisation and carried out due diligence on the company's reputation and ways of working. 

We see strong common themes around care for people, teamwork, customer service and ambition. We do not assume that the cultures are identical, and preserving the strengths of both organisations will remain a priority. 
 

Customers 


What does this mean for me as a Softcat customer? 

Our first priority is continuity. We do not expect the transaction to change your existing Softcat account relationships or reduce the resources or attention you receive. 

Following completion and over time, the combination should give customers access to greater geographic reach and a broader range of technical capabilities. For customers with requirements in the US in particular, our ability to support them should be materially strengthened. 

What will not change for Softcat customers as a result of the transaction? 

The transaction is not designed around disrupting successful customer relationships or changing the way Softcat serves its existing customer base. 

No changes to account management are planned as a consequence of the transaction. We also continue to see substantial opportunity across UKI and intend to keep investing in the people, capabilities and service that support customers here. 

Does this change who my account manager is? 

No changes to account management are planned as a consequence of the transaction. 

Will contracts, pricing or commercial terms change? 

We do not expect existing Softcat customer contracts, pricing or commercial terms to change simply as a consequence of the transaction. 

Any future changes would be handled through the normal customer and commercial processes rather than being automatic consequences of the acquisition. 

Can Softcat customers access GDT's US capabilities immediately? 

Before completion, Softcat and GDT remain separate businesses and should continue to operate as such. The transaction therefore does not create an immediate combined customer proposition on announcement day. 

Following completion, making GDT's US capabilities available to relevant Softcat customers is an important part of the strategic rationale. In the early stages, opportunities are likely to be handled selectively while we build the processes, capacity and collaboration necessary to support customers well. 

Can GDT customers access Softcat's wider portfolio and vendor relationships immediately? 

Before completion, the businesses remain separate and there is no immediate wholesale change in proposition. 

Following completion, broadening the capabilities available to GDT customers is an important part of the value-creation case. This will develop progressively as GDT gains access to more of Softcat's portfolio knowledge, services and vendor capabilities. 

Are there any data sovereignty or security implications? 

We do not expect the transaction itself to change existing customer data sovereignty or security arrangements. 

Both businesses already operate internationally, and customer contractual, security and sovereignty requirements will continue to be respected. 

Will there be disruption during integration? 

Our plans have been specifically designed to minimise disruption. We are not pursuing a large-scale immediate operational integration. 

Following completion, the immediate areas of group alignment will principally be those required for financial reporting, governance and compliance. Broader collaboration will develop gradually where it creates clear value. 

Does Softcat now intend to prioritise large or global customers over smaller customers? 

No. Customers across all segments remain important to Softcat. 

Our future growth continues to depend on serving customers of different sizes and sectors with the same care, attention and energy. The acquisition adds capabilities; it does not change the importance of our existing customer base. 

Will this change Softcat's focus on public sector customers? 

No. Public sector remains an important part of Softcat's customer base and we intend to continue investing in our proposition for the sector. 

What does this mean for customers operating in both the UK and US? 

This is one of the clearest strategic benefits of the combination. The group will have materially stronger capabilities on both sides of the Atlantic. 

Over time, customers should be able to draw more easily on the capabilities of both businesses to support transatlantic requirements, while retaining strong local account ownership and customer relationships. 

Will customers benefit from better buying power or pricing? 

There may be circumstances where the combined scale and local fulfilment capabilities of the group create additional commercial benefits. 

However, the primary customer rationale is broader capability, stronger geographic reach and improved ability to support complex requirements rather than a general promise of lower prices. 

 

Technical, Services and Bangalore 


What new technical capabilities does GDT bring? 

GDT brings particular depth in data centre and networking, with significant technical and services operations in both the US and India. 

These capabilities complement Softcat's existing strengths and broaden the expertise that can become available to customers across the group. 

What new professional or managed services will become available? 

The source documents do not yet contain sufficient detail to name a definitive set of new professional or managed services for Softcat customers. 

The final answer should distinguish between GDT capabilities that exist today, those that can be offered to Softcat customers following completion, and longer-term services that require further investment or operating alignment. 

What role will Bangalore play? 

GDT's Bangalore operation currently supports the US business with technology services and business operations. We see significant potential to invest further in that team. 

Over time, it may support a broader range of group activities, including engineering, service delivery and business operations for UKI as well as the US. The pace of development will be careful and based on where the capability adds genuine value. 

Why Bangalore? 

Bangalore gives the group access to a large and established technology talent pool through an operation that GDT has already built and is already using successfully. 

The strategic attraction is access to skills, capability and scalable capacity across engineering, service delivery and business operations. It is not dependent on replacing successful activity elsewhere in the group. 

Will Softcat move existing service delivery offshore? 

There is no plan to replace existing onshore delivery as a consequence of the transaction. 

The opportunity in Bangalore is to add access to further skills and capacity and strengthen the overall capability of the group. 

Will technical support models change? 

No immediate change is planned. Over time, we expect the combined capabilities of Softcat, GDT and Bangalore to create opportunities to enhance the support available to customers. 

Will GDT's engineers and technical leadership be retained? 

Our intention is to retain the people and technical expertise that have made GDT successful. Their capability is a central part of the rationale for the transaction, not an area of duplication we are seeking to remove. 

What does the acquisition mean for Softcat's AI strategy? 

AI is one of several technology trends increasing the complexity and importance of customer infrastructure; it is not the primary rationale for the acquisition. 

GDT's data centre, networking, Cisco and Nvidia capabilities strengthen parts of our infrastructure proposition that are relevant to AI. The Bangalore talent platform may also support the continued development of our own processes, systems and use of AI over time. 
 

People and Organisation 


Will GDT retain its existing management? 

Yes. Our current intention is to retain GDT's leadership and operating structure. The federated model depends on successful local leadership remaining close to customers, employees and the US market. 

Who will run the US business? 

GDT will continue to be led by its current CEO, Shawn O'Grady. Following completion, Shawn will report to Softcat Group CEO Graham Charlton. 

Will GDT keep its name? 

Brand strategy has not been resolved in the source material for this draft. Until a decision has been formally agreed, teams should not speculate. 

Will Softcat's culture change? 

Our intention is to protect the characteristics of Softcat's culture that have been central to its success. Culture was one of the most important criteria in selecting GDT. 

We see strong alignment in the way both leadership teams think about people, customers and teamwork. As the group grows internationally, aspects of how we work will naturally evolve, but preserving and strengthening the cultural qualities that make both businesses successful will remain a priority. 

How quickly will the organisations be integrated? 

We are not targeting full operational integration. 

Following completion, the immediate priorities will be financial reporting, governance, compliance and other activities necessary to operate effectively as a group. Broader coordination will then develop progressively where it creates value. Our target is a federated operating model: local accountability and autonomy, with group capability where it adds value.
 

Financial and Investor Questions 


Is the deal dependent on cutting costs? 

No. The investment case is based on growth and capability rather than significant cost reduction. 

No redundancies are planned as part of the transaction and we intend to continue investing across the group. The value case does not depend on rapid integration, wholesale restructuring or significant cost take-out. 
 

Completion, Integration and Operating Model 


When will the acquisition complete? 

The transaction remains subject to the necessary regulatory approvals. 

The current draft expectation is that this process will take a minimum of 45 days. This timing should be updated whenever formal guidance changes. 

What happens between announcement and completion? 

Operationally, very little changes. Softcat and GDT remain separate businesses and should continue to focus on their customers, people and existing plans. 

Work can continue on the planning required to prepare for ownership and an orderly start after completion, but the businesses must continue to operate independently until completion. 

Specific pre-completion collaboration boundaries should be governed by Legal advice and the transaction clean-team / integration-planning rules where applicable. 

Can Softcat and GDT start working together immediately? 

Not as a single combined operating business. Until completion, Softcat and GDT remain separate companies. 

Permitted planning for completion can continue within the agreed legal and regulatory framework, but teams should not assume that announcement allows immediate operational integration, unrestricted information sharing, joint selling or combined commercial decision-making. 

What changes immediately at completion? 

Formal ownership transfers to Softcat. The immediate group priorities will be continuity, governance, financial reporting, compliance and the first carefully managed stages of collaboration. 

There is no plan for disruptive operational integration at completion. 

What does a federated operating model actually mean? 

It means local accountability and autonomy, with group capability where it adds value. 

UKI and US operations will retain a high degree of local autonomy; leadership remains close to customers and local markets; and local teams remain accountable for their performance. 

At the same time, group capabilities, relationships and resources should increasingly become available to both businesses. Collaboration is developed where it demonstrably creates value rather than because every part of the organisation needs to look the same. 

How long will full integration take? 

“Full integration” is not the objective. 

We plan to build a federated operating model in which UKI and US businesses retain a very high degree of local autonomy. Collaboration, shared capabilities and group resources will develop over a period of years. 

We will integrate or coordinate activities only where doing so creates clear value. 

Will customers need to sign new contracts? 

The current source documents do not contain a final legal or commercial answer. Teams should not speculate until the position has been confirmed. 

How will you prevent the acquisition distracting the existing Softcat business? 

This has been a central consideration in our planning. The operating model deliberately preserves the existing leadership structures and accountability of both businesses. 

Softcat UKI will continue to execute its existing plans and investments, and GDT will do the same in the US. 

A gradual federated approach allows us to build group opportunities without requiring either business to stop doing what is already making it successful. 
 

Competitive and Market Position 


Does this make Softcat a global reseller? 

It makes Softcat a materially more international organisation with substantial capability in both the UKI and US markets and broader delivery reach internationally. 

Our preferred description of the destination is a differentiated international technology infrastructure partner: locally excellent and increasingly globally capable. That is more precise than implying that we have identical or comprehensive operating coverage in every major geography. 

Who will our main competitors be? 

The transaction does not fundamentally change the range of competitors we face. We will continue to compete with technology resellers, integrators, service providers and other market participants in each geography. 

Our stronger international capability should allow us to compete more effectively for some opportunities that are harder for either business to address alone today. 

Are you trying to become more like CDW or Computacenter? 

No. CDW, Computacenter and others have built credible international operations and there are things we can learn from across the industry. 

But we have a clear view of the operating model we want to build. It will reflect the specific strengths, histories and cultures of Softcat and GDT rather than attempting to copy another organisation. 

Does this fundamentally change Softcat's scale or market positioning? 

It materially increases our scale in the US, creates a much stronger transatlantic proposition and increases our relevance to larger organisations with multinational technology requirements. 

It also broadens the set of technical and service capabilities available across the group. 

Will Softcat now compete for much larger multinational accounts? 

We already compete for large multinational customers. The combination materially strengthens our capabilities for those organisations and should increase the range of multinational opportunities for which we can credibly compete. 

Does this make Softcat less focused on the UK and Ireland? 

No. International capability is increasingly something our UKI customers require from us, so investing internationally strengthens our UKI proposition rather than reducing our commitment to it. 

We also continue to see substantial long-term growth opportunities across the UKI customer base and intend to keep investing in them. 

Are you trying to diversify away from the UKI market? 

No. This is about adding capability and growth opportunities, not reducing our commitment to UKI. 

The UKI business remains central to the group and is one of the three reinforcing sources of strength in our strategic destination. 

Does this give Softcat meaningful scale in the US? 

Yes. GDT brings an established coast-to-coast presence, an enterprise customer base and substantial technical capability. 

If a specific US market or CRN ranking is used, it should be independently verified and reconciled to the final external materials first. 

What differentiates the combined group from other international VARs? 

Culture and customer service will remain at the centre of our proposition. 

Softcat brings breadth of technology coverage, vendor relationships, commercial capability and UKI scale. GDT adds deeper US data centre and networking capability, a substantial US customer base and its Bangalore platform. 

The combination of those complementary strengths with a federated model — local accountability and autonomy, with group capability where it adds value — is intended to create a differentiated proposition. 
 

Other Questions 


What stops customers leaving during the transition? 

There can never be a guarantee that an individual customer will not change provider. Our plan is therefore focused on the factors we can control. 

We intend to preserve existing account relationships, customer service, operating structures and investment plans. At the same time, the combination should progressively give customers access to broader capabilities and geographic reach. 

The objective is to make the proposition stronger without disrupting what customers already value. 

Why should customers believe this benefits them rather than just shareholders? 

The value-creation case ultimately depends on creating a stronger proposition for customers. 

For Softcat customers, the combination adds substantial US capability and deeper expertise in areas including data centre and networking. For GDT customers, it creates access over time to a broader technology portfolio, wider services and greater international reach. 

For customers operating across multiple countries, the group should increasingly be able to support more of their requirements through a broader relationship. If we do not create greater value for customers, the transaction will not fulfil its strategic objectives.