Every year, we engage with our customers to uncover the technology solutions and services they plan to prioritise over the coming year to tackle their most pressing challenges. These insights reveal how businesses across 27 industries—both public and private—are strategically investing in new and existing technologies to navigate the evolving IT landscape.
This year’s report draws on the perspectives of over 5,000 respondents from the UK and Ireland, providing valuable insights into our customer base and showcasing how organisations are leveraging technology to modernise their operations, empower their workforces, and excel their competitiveness.
Inside the report
We surveyed over 5,000 of our customers from 3,870 organisations across the UK and Ireland. This comprehensive Customer Experience Survey (CES) aimed to uncover the strategic and technological priorities of businesses over the next 12 months.
The report highlights Softcat’s dedication to understanding customer needs in cybersecurity, data management, and end-user computing. By aligning technology investments with strategic goals, Softcat’s experts help businesses leverage technology to enhance operations and drive growth.
The five key areas shaping business technology today are: optimising workspaces for productivity, ensuring robust network connectivity, integrating hybrid platforms, implementing comprehensive cybersecurity and data management, and leveraging automation and AI for efficiency.
Customers from 30 different industry sectors highlighted that private corporations are focusing on innovative solutions to enhance productivity and security. In the public sector, the emphasis is on leveraging technology to improve service delivery and operational efficiency within regulatory and budget constraints.
"I'm very happy to share our insights on the technologies driving digital transformation in this year's Business Tech Report.
At Softcat we're dedicated to helping our customers harness the latest innovations and best practices to achieve greater success and resilience in an ever-evolving digital world."
Graham Charlton
Chief Executive Officer at Softcat
Head of Education
CEO
Business Transformation Director
GRC Lead
Head of OCTO
Technology Director, OCTO
Chief Technologist - Data and AI, OCTO
Chief Technologist - Digital Workspace, OCTO
Chief Technologist - Cyber Security, OCTO
Sustainability Lead
Chief Technologist – Networking & Connectivity
Advisory Lead - Public Sector, OCTO
Advisory Lead - Corporate, OCTO
Chief Technologist - Cloud and Datacentre, OCTO
Head of Advisory Services
Enterprise Sales Specialist - North
ITSP Sales Manager
Corporate Sales Director
Public Sector Sales Director
Enterprise Sales Director
