Softcat's Exciting Experience at the HP Amplify Conference

Reflecting on the HP Amplify Event: Key Takeaways and Insights

From March 17th to 19th, 2025, Softcat had the privilege of attending HP’s annual Amplify conference in Nashville, Tennessee. This event brought together 1,500 commercial, retail, alliance, and distribution partners, along with a select group of direct HP customers. Representing Softcat were Richard Wyn Griffith (CCO), Ella Tennant (Workspace Alliances Lead), and Jamie McGee (Workspace Services Team Leader North). The three-day event was packed with partner events, networking opportunities, conferences, keynotes, and an expo.

Exciting Announcements from HP

One of the most exciting announcements from HP was their new PC AI line-up, which is set to be the largest AI PC line-up worldwide. This will be launched alongside additional AI tools, including an AI assistant. The event also highlighted the significant opportunity we have with the HP Workforce Experience Platform (WXP) and HP Renew.

Insights from Keynotes and Conferences

The keynotes and conferences were filled with insightful discussions and future-forward strategies. Here are some of the key takeaways:

OneHP Sales Experience Tool: A continuous priority is the ability to sell across the portfolio and find solutions to customer problems. HP is launching a new sales experience tool to map the best solutions for customers based on use cases and profiles. Key growth areas identified include Brazil, Saudi Arabia, India, and Indonesia.

AI Innovations

AI was a major buzzword throughout the conference. Key statistics shared included that 73% of knowledge workers believe AI is helping their jobs, while 24% fear it will replace human interaction. HP announced the launch of Amplify AI, a hub with new tools and resources, including an AI partner training programme and AI partner assistant. This will create the world’s largest AI PC portfolio with over 60 new platforms.

Workforce Fulfilment Pillars

HP emphasised the importance of workforce fulfilment, achieved across six pillars: collaboration, technology, recognition, clarity, balance, and focus & flow.

Executive Meetings and Roundtable Discussions

The event also provided valuable opportunities for executive meetings and roundtable discussions. Highlights include:

HP Renew Initiative: Available on PC and Print, with Poly to follow. This initiative supports sustainability services, lifecycle extension, and carbon neutrality.

WXP Opportunities: Compatible across all OEMs and also available on AWS Marketplace.

Market Trends and Challenges: Discussions with HP executives and partners provided insights into market trends and challenges. There is a lot of optimism for the year ahead and beyond, with HP a driving force in the industry. 

Closing Reflections

Overall, the HP Amplify event was a resounding success. It provided invaluable networking opportunities, insightful discussions, and a glimpse into the future of HP’s product offerings. We are excited about the next steps and the opportunities that lie ahead with HP.