Trusted Partner for Broadcom's VMware Portfolio

With recent changes to Broadcom's partner programme, organisations are entering a new phase of their VMware journey. The move towards a consolidated partner ecosystem, subscription-based licensing, and new commercial models presents an opportunity for organisations to reassess their strategies and explore more modern, efficient solutions. As the landscape evolves, finding the right guidance has never been more important.

Customers are rightly seeking clarity, continuity, and confidence in their technology partners. Softcat is proud to reaffirm its position as a Pinnacle Partner for Broadcom's VMware portfolio in EMEA, and the largest UK reseller by revenue and customer base.

Our longstanding experience with VMware solutions, now part of Broadcom, combined with our deep technical expertise, uniquely positions us to support organisations. We're committed to guiding you through this period of transformation and beyond.

A legacy of partnership and proven expertise

Softcat has been a strategic VMware partner for over two decades. We work with organisations across the UK, from small businesses to large enterprises, supporting diverse industries and public sector bodies with their VMware infrastructure needs.

Our technical capabilities are extensive:

• Over 140 VMware technical certifications across all business units.
• Dedicated specialists in VCF, NSX, Aria, Tanzu, vSAN, and hybrid cloud platforms.
• Proven delivery across advisory, implementation, managed services, and customer success.

We've helped customers manage complex transformations, from private cloud adoption to hybrid platform integration, always with a focus on business outcomes and operational excellence.

Softcat has made significant investments to support Broadcom's VMware customers:

• A refreshed go-to-market strategy across five technology pillars, with the VMware portfolio as a cornerstone of our Hybrid Platforms proposition.
• A revamped VMware services portfolio that focuses on technology evaluation and adoption.
• Technical handovers and walkthroughs to accelerate time to value.

Understanding Broadcom's programme changes

The evolving VMware portfolio brings new opportunities for organisations:

• Subscription-based licensing with minimum core requirements.
• Partner programme consolidation strengthening collaboration with top-performing and fully VCF-enabled resellers.
• Region-specific licensing and deployment to better align with local requirements.

As the VMware portfolio continues to evolve, Softcat delivers the stability and insight organisations need to move forward with confidence. We offer clear guidance on licensing models and their implications for cost and scalability. We also advocate our customers' interests at an industry level using our seat on Broadcom’s VMware Executive Partner Advisory Board.

A partner you can trust

Softcat's approach is rooted in empathy, expertise, and execution. We understand the pressures our customers face, from budget constraints to technical requirements. We respond with tailored solutions, transparent advice, and proactive support. Whether you're renewing your VMware estate, exploring VCF adoption, or seeking clarity on evolving policies, Softcat is here to help.

Speak to your Softcat Account Manager, or our Sales team, today to let us guide you through the changes and unlock the full value of your VMware investment. Or visit our VMware Partner Page to learn more.