Softcat has hosted its first ever virtual Business Partner Briefing on Thursday 14 January 2021. It welcomed over 400 UK&I vendor, distributor and service partner delegates to hear about its performance over an extraordinary 2020 and our outlook for the year ahead. The delegates heard from key members of the Softcat leadership team on topics such as sales strategy, financial updates, our people and culture, how we will engage with our partner community in the market, plus our new marketing and go-to-market strategies.
Softcat’s Alliances and Marketing Director James Baker said “Our partner relationships are extremely important to Softcat, they are a crucial component to Softcat’s success and this is why our Business Partner Briefing is so important to us. We wanted to provide our Partners a comprehensive update on our business growth, celebrate our collaboration, and highlight areas of opportunity where we can work together to grow our joint businesses.”
In addition to all the great content shared, Softcat celebrated and thanked its Partners in a glittering (virtual) annual Partner Awards. At this ceremony Softcat recognised the following businesses and individuals for their exceptional support and performance.