Software giant Adobe has named Softcat their 2016 EMEA Partner of the Year. Adobe's VP Global Consumer and Business Sales, Rob Giglio, announced Softcat as the winner of the award at the company's annual worldwide sales conference in Las Vegas. This is the first time Softcat has won this accolade, having previously been named Adobe's 2014 EMEA Reseller of the Year.

Adobe first announced that their software licensing was transitioning to a cloud-based subscription model in 2013 and since then Softcat has worked with thousands of customers to understand and capitalise on this change.

Adobe's Director of EMEA Partners for Digital Media, Frederik Rossander, explained: "During 2016 Softcat has demonstrated a strong commitment to Adobe's business transformation from a perpetual to a reoccurring and predictable revenue stream for both Adobe and Softcat. The result has been key to Adobe's success in transforming our joint customers in all market verticals and I'm proud to award Softcat the Adobe EMEA Partner of the Year 2016 award."

Softcat CEO, Martin Hellawell, added: "We're delighted with this award and would like to thank Adobe for its continued investment in our joint partnership. Adobe's solutions are critically important to our customers so I'm thrilled that our employees have been recognised for their ability to offer sound and informed advice and support."

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