Awards were presented in multiple categories, with winners chosen from a set of nearly 3,000 entrants worldwide. The Software Asset Management (SAM) Market Acceleration Partner of the Year Award recognises the partner who delivered world-class SAM services engagements, superior experiences, and exceptional value. The winner showcased innovative marketing strategies for demand generation, and demonstrated an integrated solutions approach leading to follow-on services and other best practices that continuously delivered measurable benefits and savings to the customer.
Sam Routledge, Softcat’s Solutions Director, commented “We are helping more and more of our customers to enjoy the benefits of Software Asset Management. It’s a key service for us to help our customers reduce the complexity of software licensing and minimise the posibility of non-compliance. We would like to thank Microsoft for recognising our efforts, and for being a great team to work with.”
“We are proud to recognise our 2012 Partner Award finalists for their outstanding commitments to solving customer challenges,” said Jon Roskill, corporate vice president, Worldwide Partner Group, Microsoft Corp. “Our partners are critical to our success as a company, and it is their creativity and innovative thinking in solving the unique needs of our customers that serves as the foundation for mutual, long-term success. We congratulate this year’s finalists on their achievements and look forward to following their continued success in the future.”
The Microsoft Partner Awards recognise Microsoft partners that have developed and delivered exceptional Microsoft-based solutions during the past year.